CUSTOMER SERVICE: Four rules to follow

This article from Staples.com reviews the principles outlined in the book Innovating Analytics, by Larry Freed, a customer experience and analytics expert. The author proposes four rules for enhancing customer loyalty. 1. Customer retention should be priority one...

Customer experiences matter; are you doing all you can?

Customer service and the customer experience are two components that can set your business apart from all the others, while research has shown customers are even willing to pay more when good customer service comes along with the price. In the infographic included...

Persistence Pays

Did you know it takes between 5 and 15 contacts to close a sale? One of my prospects was giving his employees a sales pep talk and used Customer Perspectives as an example. He told them that he receives an e-mail or phone call from us once or twice a year, every year....