Mystery shopping applies to phone calls 

Phone calls to certain businesses, especially in the travel and entertainment industries, are on the rise, which may seem counter-intuitive in today’s world where the Internet does all the work for us.  However, the rise of SmartPhone technology means that often a...

Customer loyalty tips: It’s all about relationship

Building long-term relationships with your customers should be your primary goal because, as most people know, an existing customer is more valuable than the new customers you’re trying to attract. The trust you develop with people is one of your business’s chief...

Eight reasons to hire mystery shoppers

Mystery shopping can provide “genuine and controlled feedback” for a business, according to this article from The Guardian. The article features eight reasons to consider adding mystery shopping—or customer experience evaluations-such as the kind we provide here at...