First Quarter 2015 Shopper Newsletter

Our First Quarter 2015 Shopper Newsletter features: Phone Shops – The Pros and Cons Tips and Reminders Hot Spots Click the link below to read the full issue of the newsletter. (PDF) Shopper Newsletter Qtr 1 2015

Mystery shopping phone evaluations: How to proceed

Phone calls to hotels are on the rise? This is probably because of the omnipresence of SmartPhones in which a person can simply choose “click to call” to make a booking.  Are your hotel’s call centers and staff prepared to handle this upswing? You may want to consider...

Mystery shopping by phone may yield surprising results

A recent study of 139 franchisors turned up some interesting finds after mystery shoppers made telephone contact with the companies. Eight percent of the franchises actually didn’t have a phone number or had a wrong phone number listed on their company website! Only...