Clandestine Tools of Mystery Shopping

An article published on Rave the Web reports that companies are increasingly turning to the services of a mystery or secret shopping firm to provide a “reality check” on whether or  not their brand promise is fulfilled when customers are served by their...

Use mystery shopping? Share the data across departments

(By Judi Hess – President, Customer Perspectives) If you’re a bank that has used the services of a mystery shopper company such as Customer Perspectives, you’ll get more value from your investment if you share the resulting data across departments and encourage...

Watch out for mystery shopping scams

The Better Business Bureau (BBB) is getting a lot of complaints lately about scams involving mystery shopping—those ads that lure in the unemployed, stay-at-home moms or retirees, promising they’ll make tons of money by shopping.  The scammers may use the trick of...