by studio98 | Jul 28, 2012 | Businesses
An article published on Rave the Web reports that companies are increasingly turning to the services of a mystery or secret shopping firm to provide a “reality check” on whether or not their brand promise is fulfilled when customers are served by their...
by studio98 | Jul 20, 2012 | Businesses
Office Depot’s president Kevin Peters described his recent experience “mystery shopping” his own company. Here we provide excerpts from his article originally published in the “Harvard Business Review”. Peters came on board in 2010 and...
by studio98 | Jul 13, 2012 | Businesses
(By Judi Hess – President, Customer Perspectives) If you’re a bank that has used the services of a mystery shopper company such as Customer Perspectives, you’ll get more value from your investment if you share the resulting data across departments and encourage...
by studio98 | Jul 6, 2012 | Shoppers
The Better Business Bureau (BBB) is getting a lot of complaints lately about scams involving mystery shopping—those ads that lure in the unemployed, stay-at-home moms or retirees, promising they’ll make tons of money by shopping. The scammers may use the trick of...
Recent Comments