Customer loyalty tips

One expert says it’s not enough to provide excellent customer service to build customer loyalty. You also have to go the extra step to evoke a positive emotional response in your customer as he or she thinks about your company. It’s the emotional response that will...

Mystery shopping programs can vary methods

A mystery shopping firm is called upon to see, from a customer’s eye-view, just how well you might be providing customer service. There are, therefore, many ways to go about evaluating a customer’s experience at your company. You can request that the...