How mystery shoppers can turn in better quality reports

When a mystery shopper turns in his or her customer evaluation form as requested by a firm like Customer Perspectives, the editor of that form may come back and ask for more detail or simply more information than had been supplied. It can be frustrating, but the...

Key ingredients for a customer loyalty program

Consistent communication with your customers. That’s what it takes to develop their loyalty toward your business, according to this article.  How do you do that? Consider these five suggestions: 1)      Deliver your message across all media channels. That means...