THE LIFETIME VALUE OF GOOD CUSTOMER SERVICE

There is a Target and a Walmart in my neighborhood. Prices are pretty similar – Walmart is probably cheaper. Why then, do I continuously find myself at Target for various and sundry items? In short, Target “gets” the concept of customer service. Whenever I need to...

Mystery shopping and its importance for stores

In article on AssessmentCompetency.com written by Joseph Then, the mystery shopping process in a retail setting is explained.  The author writes that mystery shopping is a method to evaluate employee performance by watching the way an employee interacts with a...

Mystery shoppers help sales growth

In an article from the Daily Local News  of West Chester, PA, Gretchen Metz, writes that mystery shopping is a way to determine whether the customer’s impression of  a store’s customer service is in sync with the store’s promise of good customer...