Mystery shopping: Plan an effective program

A well-planned mystery shopping and customer service survey program are really advanced marketing tools that any business should consider using, according to this article. The results can be well worth the investment. Here are tips on how to set up an effective...

Customer service: Keep your customers in the loop

The customer of a major electric utility received a bill stating that the previous month’s bill had not been paid and was overdue. This concerned him, as he was the type of person who always paid his bills promptly and, in fact, he had earlier arranged to have...

December 2015 Mystery Shopping Client Newsletter

Our December, 2015 Mystery Shopping Client Newsletter features: Using a Third Party Take the Mystery Out of Mystery Shopping A Different Way to “Listen to the Customer” More killer phrases Upcoming Events Click the link below to read the full issue of the...