The lifetime value of good customer service.

There is a Target and a Walmart in my neighborhood. Prices are pretty similar – Walmart is probably cheaper. Why then, do I continuously find myself at Target for various and sundry items? In short, Target “gets” the concept of customer service. Whenever I need to...

More Mystery Shopping Success Tips By Judi Hess

Get your front line on board.  It’s vital that the people responsible for the results of the mystery shopping program understand and support the program, especially if incentives are based on the results. Before the program is finalized, management MUST make...