Mystery Shops Are Expensive

The truth is, it is much more costly to lose customers due to a sub-par shopping experience. Did you know that American shoppers tell an average of 15 people about a poor service experience, versus the 11 people they’ll tell about a good experience? Worse, after one...

The Many Faces of Mystery Shopping

According to Forbes Magazine’s reporting in 2013 more than 500,000 new businesses are started in the US each month. Moreover, the Small Business Administration reported in 2016 that the number of new small businesses has increased 49% since 1982. This creates a large...

You don’t really want that item, do you?

I have this tiny problem: I can’t drink more than one cup of caffeine coffee in a day, and that cup has to be early in the morning.  Otherwise, I’ll be calling you to chat on the phone at 3 a.m. At today’s chic coffee shops, however, ordering decaf is somewhat frowned...