Use mystery shopping? Share the data across departments

(By Judi Hess – President, Customer Perspectives)If you’re a bank that has used the services of a mystery shopper company such as Customer Perspectives, you’ll get more value from your investment if you share the resulting data across departments and encourage...

Your Reputation is Everything

For retail chains and other competitive consumer-based companies, the information in the “shops” – industry lingo for the work of the undercover operatives – is vital, said Judi Hess, owner of Customer Perspectives, a New Hampshire company that...

Who “Holds” Your Company’s Reputation?

Part 1 Is direct contact with customers intensive at your bank or credit union?  If so, you are putting your organization’s reputation and credibility in the hands of each employee who interacts with your customers. Do you have a systematic and objective way to...