You got the customer in the door, now what?

You’ve done some good marketing and gotten customers in your door. Now what? How are you going to keep them coming back? According to this Forbes.com article, your task now is to make the customer “feel at home”—whatever that may mean for your product, service or...

You might want to practice that gift of conversation

It may be fair to say that interpersonal communications skills are the very foundation of excellent customer service.  If you or your employees don’t have them, chances are your customer service is going to suffer for it. I was recently hell-bent on finding the...

Hear what the customer is asking

Has this ever happened to you?  I was shopping online for software when a chat window popped up to ask if I would like assistance. I initiated the chat and asked about a product I was interested in. After giving me the canned, “I’d be happy to help you...

FINDING GOOD CUSTOMER SERVICE IN UNEXPECTED PLACES

It’s safe to say that I had never stepped foot into a Harley Davidson showroom and repair shop. For one, I don’t own, nor have I ever ridden, a Harley Davidson.  Yet, when one of my best friends came for a visit from distant lands riding his “bike”, I was compelled to...

Are you getting four-letter words from customers?

Maybe you’ve got some kind of customer service evaluation survey—online or over the phone—going on in your company? If you do, but the answers you’re getting from your customers are along the lines of “fine”, “good” and “okay”, maybe that’s a clue that you’re...