October 2015 Bank Mystery Shopping Client Newsletter

Our October, 2015 Bank Mystery Shopping Client Newsletter features: You are not in control of your business – Your customers are! How to stand out in a crowd: Differentiating your Financial Institution More killer phrases Upcoming Events Click the link below to...

The Most Effective Mystery Shopping Programs

Dissatisfied customers tell an average of 10 people about their bad experience. One in five tells 20 people. It’s painfully obvious what this can do to your bank’s reputation and profitability. But what can you do to build customer loyalty and avoid this erosion? How...

Convenience should be convenient

My husband and I do banking with two different institutions in our relatively small community, and with one, we’ve been customers for years, through about four of their name changes, at last count.  A mathematical error recently led to a checking overdraft for us at...

Are you getting four-letter words from customers?

Maybe you’ve got some kind of customer service evaluation survey—online or over the phone—going on in your company? If you do, but the answers you’re getting from your customers are along the lines of “fine”, “good” and “okay”, maybe that’s a clue that you’re...