Mystery shoppers are watching

Take note, retail workers: Sometimes the customer might be something more What mystery shoppers pay attention to when visiting a retailer: Do employees greet and thank customers? Do employees introduce themselves Do employees inform customers about specials or sales?...

Who IS Your Store

An element of almost every retailer’s marketing strategy today is devoted to convincing potential customers that their stores offer more friendly, efficient and personalized service than its competitors. But do your customer contact personnel really live up to...

Monitor Employee Performance and Behavior

Mystery Shopping Is One Proven Way To Know For Sure Recently, I was running low on dog food so I called the local hardware store and asked how late they’d be open. The employee who answered the phone told me that the store was closing in the next few minutes,...