Entrepreneur Magazine claims that customer satisfaction is still a primary goal of any business but that the means of achieving that satisfaction have changed. We are made aware of a service problem more rapidly through the viral nature of social media. That means our response to problems has had to increase in speed as well.

Almost no business is strictly a local business any more, what with e-commerce happening at the speed and distance the Internet can reach. Therefore, satisfying a customer’s needs could have global implications for the good of your company. Finally, the article claims that customer satisfaction cannot occur these days without the active involvement of the company’s leadership, which should make it clear to everyone in the organization that customer satisfaction is a top priority.