Are you delivering pain-free customer service?

The folks at Forrester have identified what this research firm sees as the top trends in customer service for the year 2014. In short, we are all living our lives online these days, using various devices, and the research is showing that customers want to be able to...

Mystery Shoppers Move into 21st Century

[adapted from 1to1 Media newsletter] Social media like Facebook ad Twitter aren’t affecting the value of hiring a mystery shopping service. That’s the view of Customer Perspectives owner Judi Hess and others in the industry. Mystery shopping is “a means to measure...

Social Media in Mystery Shopping

Our trade association, the Mystery Shopping Professionals Association, will be discussing the future of social media in mystery shopping at their conference in October in Atlanta. According to the panel moderator, social media is changing the dynamics of the...

Mobile, Social Media, Search: Changing Shopper Behavior

A new study examining the ways consumers research and buy things online shows that they are quite sophisticated in their efforts and they use a variety of tools to do their homework and find the best price. The opinions of others seem a key factor in buying decisions....