August 2016 Client Mystery Shopping Newsletter

Our August 2016 Client Mystery Shopping Newsletter features: Five Ways to Maximize your Mystery Shopping Results What are the Key Elements of Successful Mystery Shopping? Using Mystery Shopping to go beyond Voice of the Customer programs Upcoming Events – which...

The Most Effective Mystery Shopping Programs

Dissatisfied customers tell an average of 10 people about their bad experience. One in five tells 20 people. It’s painfully obvious what this can do to your bank’s reputation and profitability. But what can you do to build customer loyalty and avoid this erosion? How...

The 3 Ways to Select the Best Mystery Shopping Firm

Quality – Speed – Price. These are the top priorities of clients searching for a mystery shopping firm. 1. Quality – Look for an established mystery shopping firm which is a member of its trade association – the Mystery Shopping Professionals Association (MSPA). MSPA...

Persistence Pays

Did you know it takes between 5 and 15 contacts to close a sale? One of my prospects was giving his employees a sales pep talk and used Customer Perspectives as an example. He told them that he receives an e-mail or phone call from us once or twice a year, every year....

Mystery shopping program benefits

The value of using mystery shopping services is increasing as customer experience continues to be a key factor in building customer loyalty. A mystery shopping program can prove invaluable in the following ways: Monitoring staff performance Mystery shoppers can...