You don’t really want that item, do you?

I have this tiny problem: I can’t drink more than one cup of caffeine coffee in a day, and that cup has to be early in the morning.  Otherwise, I’ll be calling you to chat on the phone at 3 a.m. At today’s chic coffee shops, however, ordering decaf is somewhat frowned...

Five Ways to Maximize your Mystery Shoppers Results

1. Share mystery shopper results with all appropriate departments. For example, if you are in marketing but the results could influence decisions in training…or Branch Administration…or Operations…or HR, share. That way the study will have more...

Mystery shopping applies to phone calls 

Phone calls to certain businesses, especially in the travel and entertainment industries, are on the rise, which may seem counter-intuitive in today’s world where the Internet does all the work for us.  However, the rise of SmartPhone technology means that often a...

Eight reasons to hire mystery shoppers

Mystery shopping can provide “genuine and controlled feedback” for a business, according to this article from The Guardian. The article features eight reasons to consider adding mystery shopping—or customer experience evaluations-such as the kind we provide here at...