In this article from SeniorHousingNews.com, conducting a mystery shopping or customer evaluation program at a senior living community can reveal gaps in the organization’s marketing efforts, determine how one community compares to another, find out if sales staff are following all leads in a cost effective manner, or focus in on whether the public tours of the facility are offering information that is helpful. Mystery shopping can certainly be helpful for senior communities. This article provides an example of one community which thought it was woefully out-of-date and, therefore, not attracting as many clients as others nearby. It turns out the community compared favorably and what made the difference was the friendly and helpful staff at the first facility.In the field of senior housing, public perception is key. Mystery shopping can determine where reality is and can really help fine tune marketing efforts and using those marketing dollars most efficiently.
Many senior community businesses use mystery shopping evaluations as a means of improving their sales staff.