Press Releases
Judith A. Hess of Customer Perspectives, elected President of Mystery Shopping Providers Association
HOOKSETT, NH – Judith Ann Hess of Hooksett, NH has been elected President of the Mystery Shopping Providers Association (MSPA) – North America. MSPA is the largest trade association dedicated to improving service quality using anonymous resources (called “mystery shoppers”).
Ms. Hess founded Customer Perspectives™ in Hooksett, NH 25 years ago while earning her MBA at Whittemore School of Business and Economics, UNH. Since then, it has expanded into a nationwide mystery shopping firm which evaluates customer service and sales skills for a great variety of financial institutions, retail stores and service businesses throughout the country.
Ms. Hess has been active on the MSPA Board for seven years and served as Treasurer in 2007 and Vice President in 2008. She has also been active in state and local government for years.
About the MSPA
With more than 200 member companies worldwide, the MSPA (www.mysteryshop.org) has a diverse membership, including marketing research and merchandising companies, private investigation firms, training organizations and companies that specialize in providing mystery shopping services. Its goals are to establish professional standards and ethics for the industry, educate providers, clients and shoppers to improve quality of service, improve the image of the industry and promote the membership to other industry associations and prospect clients.
Judith A. Hess of Customer Perspectives, named to American Bankers Association (ABA) Marketing Network – New England Chapter Board of Directors
WEYMOUTH, Mass., August 1, 2007 – Judith A. Hess, President of Customer Perspectives of Hooksett, NH, has been named to the ABA Marketing Network — New England Chapter board of directors for 2007-2008. The 22-member board is comprised of senior representatives from area banks, credit unions and service providers, and offers professional development and networking opportunities to the 300+ members and promotes the organization around the northeast.
About the ABA Marketing Network-New England Chapter
The ABA Marketing Network-New England Chapter®s purpose is to create planned activities directed toward promoting the personal and professional development of chapter members and advancing the marketing discipline for members of the financial services profession in New England through educational meetings, membership development, communications and networking opportunities. Based in Weymouth, Mass., it is one of the oldest and largest regional chapters of the ABA Marketing Network, an affiliate of the American Bankers Association. For more information, visit www.abamarketingne.com.
New Recording Software Advances Telephone Mystery Shopping Services
Judith Ann Hess, president of mystery shopping service Customer Perspectives, announced today the addition of a new product that represents a significant advancement and advantage for client companies. The product, ProphetVIA, is incorporated into Customer Perspectives’ telephone mystery shopping services to allow mystery shoppers to easily and quickly record their telephone mystery shops. When the call is complete, ProphetVIA automatically places the recording on the evaluation. Callers and client companies may then download and listen to the call for further review.
“This fully integrated telephone recording system allows clients to listen to any telephone mystery shops they want at any time convenient for them,” Hess said. “This is particularly important if a shopper’s report indicates gray areas or nuances in reports of customer satisfaction that are best heard directly and in detail by the client.”
According to Hess, ProphetVIA solves many problems associated with other methods of phone recording. For example, the new program works in conjunction with Customer Perspectives’ scheduling/reporting system to automatically attach and track phone calls with no manual intervention or file uploading. It also reduces cost since it eliminates the need for any other piece of recording software or hardware for staff, callers, and clients. Developed by Archon Development in Tallahassee, Florida, Hess said: “ProphetVIA is revolutionizing the phone mystery shopping industry, enabling simple, cost-effective recording of telephone calls. This provides clear, actionable information to our clients.”
Call Toll Free 800-CPSHOPS, to find out how Customer Perspectives’ mystery shopping programs can improve your bottom line!
