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Value is no mystery

Mystery shopping is a so-called value-added tool for businesses that use the service, advocates say. They point to three big reasons why mystery shopping helps:

  • It costs four times more to attract a new customer (through sales, coupons and advertising) than it does to keep an existing customer.
  • Almost 95 percent of people who have a problem with service won’t speak up but also will never come back.
  • If a person has a good shopping experience, he or she will tell four people. If a person has a bad experience, he or she will tell 11 people.

Source: Mystery Shopping Providers Association.

Call Toll Free 800-CPSHOPS, to find out how Customer Perspectives’ mystery shopping programs can improve your bottom line!

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