From your customer’s point of view, your business practices may look a lot different than you think. Have you done anything lately to try to see things the way your customer sees them? This article by Kathy Breitenbucher suggests you fill out the same forms you require of your customers, call your place of business when no one is there and hear what the customer hears, read your own business proposals as if you were going to hire yourself? Customer Perspectives, our mystery shopping service, can provide you with the point of view of a customer by actually putting one in your place of business. Our shoppers provide not only the customer point of view, but qualitative data to back up what they see and report to you so you can begin to make improvements.