It’s a common scenario, apparently. Companies make a big effort to train their employees on providing excellent customer service and then the improvements seem to last three or four months. Some companies don’t even bother trying. The author of this article asserts that employee training isn’t enough. The first step is to assess your current level of customer service, and that’s where a company like ours, Customer Perspectives, could be helpful. A mystery shopping service can reveal where your employees and their training may be suffering.
You’ll want to make a thorough assessment of your staff and set standards for service. Again, this is where a customer evaluation program can be helpful. Only after accomplishing those three tasks should you then undertake a rigorous training program, and then train again and again.