WHY MEASURE CUSTOMER SATISFACTION?

It costs five times more money to attract a new customer than to keep an existing one.

Dissatisfied customers tell an average of 10 other people about their bad experiences; 12% tell up to 20 people.

Satisfied customers will tell an average of five people about their positive experience.

If 20 customers are dissatisfied with your service, 14 of the 20 will take their business elsewhere.

Up to 90% of dissatisfied customers will no buy from you again, and they won't tell you why.

Quality of service is one of the few variables that can distinguish a business from its competition.

Providing high-quality service can save your business money. The same skills that lead to increased customer satisfaction also lead to increased employee productivity.

Customers are willing to pay more to receive better service.

A good sale is good service.

In short, good service leads to increased sales.