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Our blogUnraveling the Mysteries of Mystery Shopping
While the perspective of the customer may not always be the most accurate, it certainly is the most important if you want to make your franchise a successful one. If customers experience poor service at one branch of a chain, it affects the chain as a whole, not just...
Tips for a Successful Mystery Shopping Program
Here at Customer Perspectives™, we know a successful mystery shopping program doesn't just "happen". After over two decades in the business, we've got some ideas about what can make a program work best for you. Consider the following: Know what your objectives are....
The Many Uses of Mystery Shopping
Mystery shopping - getting a customer's eye view of your business - is widely recognized as a valuable marketing and customer service tool. What is often not recognized is the many ways a mystery shopping program can be utilized. Here are some ideas to consider....
Mystery Shopping – Mysterious Way To Improve Customer Care
Performance analysis and mystery shopping is crucial for any modern business. It is an important part of improving quality of service and enhancing sales so that the business progresses and rules the market. The company that proves its competence gains maximum number...
Mystery Shopping Explained
Enjoy shopping, new products and good deals? You may want to try your hand at being a "mystery shopper" for grocery stores. Mystery shoppers are part-time workers hired by companies to help evaluate their products and services to improve customer service, while posing...
Mystery Shopping As A Quality Assurance Tool
Quality assurance in service industry is a tough task. Quality is considered good if end product or service meets the set specifications. But determining the specifications in case of service is tedious. This is because the expectations and aspirations of different...
Mystery Shoppers Help Prove the Value of Trade Promotion
Mystery shopping is revealed to be an effective tool in proving the value of trade promotion for manufacturers and retailers alike. Mystery shopping is revealed to be an effective tool in proving the value of trade promotion for manufacturers and retailers alike,...
How to Get The Most From Your Mystery Shopping Program
"What Gets Measured Gets Improved" In order to foster sustained growth at your financial institution, it is important to incorporate your mystery shopping program into a larger scheme for organizational improvement, says Rhonda Sheets, CEO of Support Financial...
How to Get Better Results from Mystery Shopping
In this era of communication, where a million ways exist to transfer vast amounts of information in the blink of an eye, clients always demand results as quickly as possible from their service providers. The field of mystery shopping is no exception to this, and it is...
How to design an effective Mystery Shopping Program?
While an organization is about to establish a new mystery shopping program to be incorporated within its system to evaluate performance efficiency- most of the times, serious confusions arise. This is due to the fact that, a good number of the people working in...