8 Ways to Measure Customer Service

Although I own a nationwide mystery shopping firm, I appreciate that there are many ways to measure customer service. Why choose just one? Indeed, service is SO critical to your company’s success, why not use them all? 1. Survey your most important customers,...

Boost customer service beyond the norm

This article looks at some relatively minor changes you might be able to make within your business that could result in improving the experiences your customers are having with you. 1) Technology: Take a look at all the ways a customer communicates with you to...

Convenience should be convenient

My husband and I do banking with two different institutions in our relatively small community, and with one, we’ve been customers for years, through about four of their name changes, at last count.  A mathematical error recently led to a checking overdraft for us at...

You got the customer in the door, now what?

You’ve done some good marketing and gotten customers in your door. Now what? How are you going to keep them coming back? According to this Forbes.com article, your task now is to make the customer “feel at home”—whatever that may mean for your product, service or...